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Everything you need to know about the business side of influencers.


How Lil Nas X is Changing the Face of Music through Digital Marketing
Lil Nas X is no stranger to being in the spotlight. His viral hit Old Town Road started out as a satirical song made for his Twitter...
Social Sleuth Team
Nov 22, 20203 min read


So You Want To Be a YouTuber?
It’s a thought any member of Gen-Z has had at least once in their life. After all, when you see people making a killing recording their...
Social Sleuth Team
Nov 22, 20203 min read


Boost Your Personal Brand on Social Media: 5 Key Strategies
Are you an up-and-coming social media influencer that needs help growing your platform and boosting your brand? The following five...
Social Sleuth Team
Nov 21, 20203 min read


The Mystery behind Corpse Husband: How One Faceless YouTuber Became the Talk of the Internet
While 2020 has brought a unique opportunity to influencers to rapidly rise in popularity due to increased usage of social media during...
Social Sleuth Team
Nov 8, 20203 min read


Borat 2: How Sacha Baron Cohen Hit a Homerun With Social Media to Promote His Movie
For the last 14 years, fans have been long awaiting a sequel to the movie that had them laughing their socks off. The reason the sequel...
Social Sleuth Team
Nov 8, 20202 min read


David's Perfume Symbolizes New, External Ways for Online Superstars to Capitalize
As influencers become bigger in the mainstream, opportunities to venture outside of traditional ways of earning money online have...
Social Sleuth Team
Oct 25, 20202 min read


Making Money Gaming Online: An Interview with Daniel Levitt, a.k.a. "BobbyBS"
Daniel Levitt is a social media influencer under the name “BobbyBS” in the category of video games with 53,000 subscribers on YouTube....
Social Sleuth Team
Oct 24, 20203 min read
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